Having produced over a thousand television commercials, music videos, digital shorts and 5 feature films, Red Ice is a 19-year-old ad film production house and among the few in the industry that have sustained an undisturbed spike in growth over the years. Our unique signature is that we are a versatile and creative powerhouse where films are not generated by the dozen but with a precision and competence that sets us apart from all the other players out there.
We believe in a collaborative way of working where we work in tandem with the advertising agency and the client to strengthen the narrative elements within any script. Our endeavour is to create an inspiring environment to best grow and nurture the creative product.
Advertising content is no longer created using the ‘A for Apple’ mould as it used to be with a lot of emphasis being laid on innovative content while adapting to the ever-changing trends in advertising and media consumption.
Red Ice has won over 125 national and international awards; we are the only Indian production house to have been felicitated with a Cannes Black Lion, and the first production house in the world to win the inaugural Cannes Glass Grand Prix - considered to be the most prestigious award in the advertising fraternity.
We have also been recognized as having produced the world’s best campaign 'Ariel #ShareTheLoad' 2 years in a row by BARC, and our 'P & G Shiksha' film has touched a total of 100 million views - 65 million on YouTube and 35 million on Facebook.
Inspite of us not actually being an Ad agency, we were named the '#1 Independent Agency' in India by the Effies committee in 2017, while WARC nominated 'Dads #ShareTheLoad' as the '#1 Effective Ad for 2017'.